In 1911, two years before Henry Ford would change manufacturing forever with the assembly line, his brother-in-law Milton Bryant opened a Ford dealership in the small northern Michigan town of Traverse City.  It was a dealership designed to market Henry's new products for the 20th Century.  This dealership was Grand Traverse Auto.  For almost a century this Traverse City institution has sold thousands of new and used cars and trucks, from Model T's to Mustangs. 

The Grand Traverse Auto Ford Lincoln Mercury New Sales Department has an extensive inventory of Ford, Lincoln and Mercury cars, trucks, and SUV's—by far the largest in Northern Michigan. Check out the entire lineup at our new inventory page.  Some of our newest or re-designed products include the Ford Expedition, now available in an EL (extended length) edition. The Lincoln MKX, a stylish luxury crossover vehicle that has quickly established itself as a vehicle of choice in Northern Michigan.  Or the Mercury Milan, a stylish and affordable mid-sized sedan available in Front Wheel or All Wheel Drive that has many people “putting Mercury on their lists” again!  That new Ford, Lincoln or Mercury is waiting for you at Grand Traverse Auto Ford Lincoln Mercury, and we will work with you to make sure buying or leasing the one you want is a pleasant experience.

Chances are Grand Traverse Auto Ford Lincoln Mercury Pre-Owned Department has the car or truck you've been looking for!  Our Pre-Owned inventory is available 24/7 for you to browse online.  Our inventory changes daily because of our high sales volume, so check back frequently!  Don’t see what you want?  Be sure to contact us because we can usually get it!

If you own a Ford, Lincoln or Mercury, remember that manufacturer recommended parts are an important part of maintaining your vehicle's optimum performance. At Grand Traverse Auto Ford Lincoln Mercury our Parts Department offers the same high quality parts your vehicle was built with, and we keep an extremely comprehensive inventory of OEM certified parts in stock.

The Grand Traverse Auto Ford Lincoln Mercury Service Department continuously strives for 100% customer satisfaction. From general maintenance such as oil changes to replacing your tires to major repairs, we are the place to service your vehicle. Our Service Department training and technology is at the cutting edge of the automotive repair industry and our commitment to customer service is second to none.

As a full service, regional dealership Grand Traverse Auto Ford Lincoln Mercury has a state of the art Body Shop ready to serve you if you need it.  Our experienced personnel will work with you and your insurance company to make repairing your vehicle as effortless as possible.

If you have any questions, please feel free to contact us.